What is VisualFlow?
VisualFlow makes product and campaign photos shoppable: it recognises the garments in the look, places hotspots on them and, for each one, suggests the most similar products in your catalogue.
Which catalogues does it suit best?
Large catalogues with many variants, where text search struggles to surface the right product, typically apparel, accessories and footwear.
What is needed to activate it?
The product feed with its images. Visual indexing of the catalogue is carried out by our team during setup.
Does VisualFlow work on mobile?
Yes. Hotspots, the Shop the look panel and similar items all work in the smartphone browser, with no app to install.
What is visual search in fashion e-commerce?
It means finding products from an image rather than from words. VisualFlow starts from the photos in your catalogue: for each garment in a photo it finds the most visually similar products, by type, colour and season. It is most useful on large catalogues with many variants.
How do the dots on the garments in the photos work?
VisualFlow recognises the items that make up the look in product and campaign photos and places dots on them automatically. Tapping a dot shows name, price, colour and sizes, and lets the shopper open the product page, see similar items or buy the whole look.
Can shoppers buy every item in a photo at once?
Yes. With Shop the look they choose colour and size for each item in the photo, see the total and add them to the basket in one step. If an item is out of stock, the panel suggests available alternatives from the catalogue.
What do you need from us to get started?
Your product feed with its images. Our team runs the visual indexing of the catalogue during setup.