NETCOMMThe hidden value of size recommendation: Manifattura Valcismon's talkWatch the video
We Wear / Products / VisualFlow
Shoppable images

Every photo is shoppable.

VisualFlow adds hotspots to the garments in product and campaign photos. Each hotspot shows price and sizes, and “Shop the look” puts every item in the basket together. If a colour is missing, it suggests similar items.

Automatic hotspotsShop the lookSimilar items
VisualFlow: shoppable hotspots on the burgundy suit
Shirt
Oxford Jacquard Wom Shirt · €179
View item · Similar items

Brands using We Wear products.

CastelliSportfulKarposRRDLa SportivaAléImperial
01How it works

From photo to basket, in three steps.

It works on the photos you already have. We recognise the garments in the look and link them to your catalogue.

Women FW26-27WE-WEAR

Duprè Boyfriend Wom Blazer

€510.00 · Blue Black · 38-48
Shop the look
3 items in this photo×
BlazerDuprè Boyfriend Wom Blazer
38 · ideal
ShirtOxford Jacquard Wom Shirt
38 · ideal
Try it onAdd 3 items to basket
Similar to Duprè Boyfriend Blazer×
Available in your ideal size
Very similar
Similar

Surflex Winter Wom Blazer
€510.00 · size 38 available

Duprè Boyfriend Wom Blazer
€510.00 · Blue Black

What appears on your site.

Hotspots, the look panel and similar items work on your catalogue photos, in your site's layout.

ShirtOxford Jacquard Wom Shirt
€179.00 · Blue stripe · 38-48
×
View itemSimilar items
The hotspot opens the item card
3 items in this photo×
BlazerDuprè Boyfriend Wom Blazer
38 · ideal
ShirtOxford Jacquard Wom Shirt
38 · ideal
Try it onAdd 3 items to basket
The whole look in one panel
Similar to Duprè Boyfriend Blazer×
Available in your ideal size
Very similar
Similar

Surflex Winter Wom Blazer
€510.00 · size 38 available

Duprè Boyfriend Wom Blazer
€510.00 · Blue Black

Similar items when a colour is missing
02What it does

The features of VisualFlow.

Automatic hotspots

On product and campaign photos, on the garments that make up the look.

Shop the look

Colour and size for each item, the total and one step to the basket.

Similar items

The closest alternatives in the catalogue, filtered by type, colour and season.

On every page

Homepage, search and product page. Widget or API for Shopify, Magento and custom platforms.

From campaign photo to basket.

Today, with campaign photos
  • Photos inspire but cannot be bought.
  • To find the items in a look, each one has to be searched for.
  • If an item is sold out, the purchase often stops there.
With VisualFlow
  • Every item in the photo becomes shoppable.
  • Similar alternatives appear for each item.
  • The whole look goes to the basket in one step.

Working with the other modules.

When SizeFlow is on, similar items and the look only show what is available in the recommended size.

The full journey

Four modules on the same blazer.

See how Giulia's size carries from the product page to the complete look and similar items.

Follow the journey
VisualFlow + SizeFlow

Similar items are filtered to those available in the recommended size.

Only items in stock
VisualFlow + StyleFlow

From the look in the photo to looks built around each item.

Suggested looks
We Wear in practice

Customer stories

Fashion and sports brands using We Wear on their own sites. Each one started with a single module.

Manifattura ValcismonRRD Roberto Ricci DesignsHRX Bespoke Motorsport
Manifattura Valcismon · Castelli, Sportful, Karpos

SizeFlow on jerseys and technical kit

On the Castelli, Sportful and Karpos sites, SizeFlow recommends the size of jerseys and technical kit from height, weight, age and gender, using each garment's size chart.

SizeFlow
Read the story
RRD Roberto Ricci Designs · Menswear and womenswear

Four modules on one catalogue

SizeFlow, FitFlow, StyleFlow and VisualFlow run together on the RRD catalogue: size recommendation, photo try-on, complete looks and similar items filtered by size.

SizeFlowFitFlowStyleFlowVisualFlow
Read the story
HRX Bespoke Motorsport · Made-to-measure racing suits

Racing suits configured in 3D

With the 3D configurator the driver chooses the suit's colours, sponsors and details on the 3D model and signs off the final version before production.

3D Configurator
Read the story
What they say

Brands working with We Wear

“
SizeFlow
Thanks to We Wear, we are reducing the return rate related to size selection and improving the shopping experience for our customers on the Castelli Cycling, Sportful and Karpos Outdoor websites. A journey that combines technological innovation, data and customer focus.
Alessandro Bizzotto
Alessandro BizzottoDigital Commerce Manager, Manifattura Valcismon
“
SizeFlow
The integration of SizeFlow has transformed the way our customers interact with the online catalogue. The data speaks for itself: fewer returns, more confidence, more conversions. An investment that pays for itself.
Elisabetta Olivelli
Elisabetta OlivelliHead of E-commerce, RRD Roberto Ricci Designs
“
3D Configurator
Together with the Prisma Tech and We Wear team, we managed to develop a tool that embodies the innovative and creative spirit of HRX. Thanks to the configurator, customers can experiment with their own creativity, with no design limits.
Ago Alberghino
Ago AlberghinoFounder, HRX Bespoke Motorsport
FAQ

Questions about VisualFlow

If your question isn't listed, write to us.

Book a demo
What is VisualFlow?

VisualFlow makes product and campaign photos shoppable: it recognises the garments in the look, places hotspots on them and, for each one, suggests the most similar products in your catalogue.

Which catalogues does it suit best?

Large catalogues with many variants, where text search struggles to surface the right product, typically apparel, accessories and footwear.

What is needed to activate it?

The product feed with its images. Visual indexing of the catalogue is carried out by our team during setup.

Does VisualFlow work on mobile?

Yes. Hotspots, the Shop the look panel and similar items all work in the smartphone browser, with no app to install.

What is visual search in fashion e-commerce?

It means finding products from an image rather than from words. VisualFlow starts from the photos in your catalogue: for each garment in a photo it finds the most visually similar products, by type, colour and season. It is most useful on large catalogues with many variants.

How do the dots on the garments in the photos work?

VisualFlow recognises the items that make up the look in product and campaign photos and places dots on them automatically. Tapping a dot shows name, price, colour and sizes, and lets the shopper open the product page, see similar items or buy the whole look.

Can shoppers buy every item in a photo at once?

Yes. With Shop the look they choose colour and size for each item in the photo, see the total and add them to the basket in one step. If an item is out of stock, the panel suggests available alternatives from the catalogue.

What do you need from us to get started?

Your product feed with its images. Our team runs the visual indexing of the catalogue during setup.

Let's try it on one of your products.

In 30 minutes we show you the module on a garment from your catalogue, and how to measure whether it works.

Book a demo
Contact

Book a demo. We'll look at your catalogue in 30 minutes.

Send us a link to your store. On the call you'll see the module on your own products.

  1. 1You send us a couple of lines about your project
  2. 2Within one working day we book the call
  3. 3We show you the module on one of your products

Prefer email? info@we-wear.biz