--- title: "AI Studio: AI product photography for fashion | We Wear" description: AI Studio creates on-model shots, colour variants, backgrounds and short videos from the packshots you already have, without a new shoot for every variant. image: https://wewear.tech/hubfs/wewear_2025/og/og_aistudio.jpg --- [Skip to content](https://wewear.tech/en/ai-studio#main) NETCOMMThe hidden value of size recommendation: Manifattura Valcismon's talk[Watch the video](https://www.youtube.com/watch?v=nwOW5m1Z6Ys) × [![We Wear](https://wewear.tech/hs-fs/hubfs/wewear_2025/images/logo_white.png?width=150&height=26&name=logo_white.png)](https://wewear.tech/en) - Products [**SizeFlow**Size recommendation from the size chart](https://wewear.tech/en/sizeflow)[**FitFlow**Virtual try-on on a photo](https://wewear.tech/en/fitflow)[**StyleFlow**Complete looks from your catalogue](https://wewear.tech/en/styleflow)[**VisualFlow**Shoppable images and similar items](https://wewear.tech/en/visualflow)[**AI Studio**Product photos and video with AI](https://wewear.tech/en/ai-studio)[**3D Configurator**Real-time customisation](https://wewear.tech/en/3d-configurator)[**ScanFlow**Body measurements from a smartphone](https://wewear.tech/en/scanflow)[**3D Body Scanner**Body scanning booth](https://wewear.tech/en/3d-body-scanner)[**AgentFlow *Coming soon***The chat assistant that uses every module](https://wewear.tech/en/agentflow) - [Customer journey](https://wewear.tech/en/customer-journey) - [Setup](https://wewear.tech/en/setup) - [Pricing](https://wewear.tech/en/pricing) - [Clients](https://wewear.tech/en#clients) - [Resources](https://wewear.tech/en/blog) [IT](https://wewear.tech/it/ai-studio)[Contact us](https://wewear.tech/en/ai-studio#contatti)[Book a demo](https://wewear.tech/en/ai-studio#contatti) Products [SizeFlow](https://wewear.tech/en/sizeflow)[FitFlow](https://wewear.tech/en/fitflow)[StyleFlow](https://wewear.tech/en/styleflow)[VisualFlow](https://wewear.tech/en/visualflow)[AI Studio](https://wewear.tech/en/ai-studio)[3D Configurator](https://wewear.tech/en/3d-configurator)[ScanFlow](https://wewear.tech/en/scanflow)[3D Body Scanner](https://wewear.tech/en/3d-body-scanner)[AgentFlow *Coming soon*](https://wewear.tech/en/agentflow) We Wear [Customer journey](https://wewear.tech/en/customer-journey)[Setup](https://wewear.tech/en/setup)[Pricing](https://wewear.tech/en/pricing)[Clients](https://wewear.tech/en#clients)[Resources](https://wewear.tech/en/blog) [Book a demo](https://wewear.tech/en/ai-studio#contatti)[Italiano](https://wewear.tech/it/ai-studio) [We Wear](https://wewear.tech/en) / Products / AI Studio AI product photography # From packshot to on-model photo. AI Studio starts from the photos you already have, in bulk too, and creates on-model shots, colour variants, backgrounds and short videos for every channel, without a new shoot for every variant. [Book a demo](https://wewear.tech/en/ai-studio#contatti) From the packshots you haveModels of different ages and buildsPhotos and short videosReview before publishing ![AI Studio: review and approval of generated still lifes](https://wewear.tech/hubfs/wewear_2026/redesign/img/demo/ai_studio_review.webp?v=20261026a) Brands using We Wear products. ![Castelli](https://wewear.tech/hubfs/wewear_2025/images/loghi/castelli_black.png)![Sportful](https://wewear.tech/hubfs/wewear_2025/images/loghi/sportful_black.png)![Karpos](https://wewear.tech/hubfs/wewear_2025/images/loghi/karpos_black.png)![RRD](https://wewear.tech/hubfs/Clienti/loghi%20clienti/rrd-logo-home-istituzionale_black.png)![La Sportiva](https://wewear.tech/hubfs/Clienti/loghi%20clienti/LaSportiva-logo-black.png)![Alé](https://wewear.tech/hubfs/wewear_2025/images/loghi/ale_black.png)![Imperial](https://wewear.tech/hubfs/wewear_2025/images/loghi/imperial_black.png) ![](https://wewear.tech/hubfs/wewear_2025/images/loghi/castelli_black.png)![](https://wewear.tech/hubfs/wewear_2025/images/loghi/sportful_black.png)![](https://wewear.tech/hubfs/wewear_2025/images/loghi/karpos_black.png)![](https://wewear.tech/hubfs/Clienti/loghi%20clienti/rrd-logo-home-istituzionale_black.png)![](https://wewear.tech/hubfs/Clienti/loghi%20clienti/LaSportiva-logo-black.png)![](https://wewear.tech/hubfs/wewear_2025/images/loghi/ale_black.png)![](https://wewear.tech/hubfs/wewear_2025/images/loghi/imperial_black.png) **01**How it works ## From flat lay to campaign. All in the platform: upload, choose the style, generate and review. Traditional shoots stay for the pieces you want to invest in. 01**Upload the products**Catalogue packshots or renders, whole collections included. 02**Set up the generation**Pick the source image, add instructions if needed, resolution up to 4K and quality tier. 03**Generate the images**Studio still lifes and on-model shots, with the preview right alongside. 04**Review and approve**An automatic check flags where the image drifts from the product, in design or colour. You approve, retouch and download only the approved images. ![AI Studio: the product catalogue](https://wewear.tech/hubfs/wewear_2026/redesign/img/steps/aistudio_1_en.webp?v=20261026a)![AI Studio: instructions, resolution and quality](https://wewear.tech/hubfs/wewear_2026/redesign/img/steps/aistudio_2_en.webp?v=20261026a)![AI Studio: the generated still life in preview](https://wewear.tech/hubfs/wewear_2026/redesign/img/steps/aistudio_3_en.webp?v=20261026a)![AI Studio: still life review and approval](https://wewear.tech/hubfs/wewear_2026/redesign/img/steps/aistudio_4_en.webp?v=20261026a) **02**What it does ## Everything you need for the catalogue. ### On-model shots From flat lay to model shot, with models of different ages and builds. ### Whole collections Upload a collection's packshots and get shots in a consistent style. ### Short videos Reels, TikTok and Stories, and short product spots. No set to build. ### Creative direction Mood board, palette, location and photographic style, all controlled in AI Studio. ## From packshot to images for every channel. Today, with traditional shoots - Every new variant needs a shoot to be organised. - Many variants stay online with just the packshot. - High fixed costs, even for a few items. With AI Studio - You start from the packshots you already have, in bulk too. - Colour variants, on-model shots, backgrounds and formats for every channel. - Traditional shoots stay for the iconic pieces. ## Working with the other modules. The new images go on the same product pages the other modules work on. The full journey ### Four modules on the same blazer. See how Giulia's size carries from the product page to the complete look and similar items. [Follow the journey](https://wewear.tech/en/customer-journey) **AI Studio + VisualFlow** Hotspots to shop the look appear on the new photos. Shoppable images **AI Studio + 3D Configurator** The configurator to customise garments and kits. Customisation We Wear in practice ## Customer stories Fashion and sports brands using We Wear on their own sites. Each one started with a single module. 01Manifattura Valcismon 02RRD Roberto Ricci Designs 03HRX Bespoke Motorsport ![Manifattura Valcismon](https://wewear.tech/hubfs/wewear_2026/redesign/img/stories/sportful_sizeflow.webp?v=20261026a)![RRD Roberto Ricci Designs](https://wewear.tech/hubfs/wewear_2026/redesign/img/rrd/W26605_083_01.webp?v=20261026a)![HRX Bespoke Motorsport](https://wewear.tech/hubfs/wewear_2026/redesign/img/stories/hrx_configuratore.webp?v=20261026a) 01 / 03 ‹ › Manifattura Valcismon · Castelli, Sportful, Karpos ### SizeFlow on jerseys and technical kit On the Castelli, Sportful and Karpos sites, SizeFlow recommends the size of jerseys and technical kit from height, weight, age and gender, using each garment's size chart. SizeFlow [Read the story](https://wewear.tech/en/blog/we-wear-customer-stories) RRD Roberto Ricci Designs · Menswear and womenswear ### Four modules on one catalogue SizeFlow, FitFlow, StyleFlow and VisualFlow run together on the RRD catalogue: size recommendation, photo try-on, complete looks and similar items filtered by size. SizeFlowFitFlowStyleFlowVisualFlow [Read the story](https://wewear.tech/en/blog/we-wear-customer-stories) HRX Bespoke Motorsport · Made-to-measure racing suits ### Racing suits configured in 3D With the 3D configurator the driver chooses the suit's colours, sponsors and details on the 3D model and signs off the final version before production. 3D Configurator [Read the story](https://wewear.tech/en/blog/we-wear-customer-stories) What they say ## Brands working with We Wear “ SizeFlow > Thanks to We Wear, we are reducing the return rate related to size selection and improving the shopping experience for our customers on the Castelli Cycling, Sportful and Karpos Outdoor websites. A journey that combines technological innovation, data and customer focus. ![Alessandro Bizzotto](https://wewear.tech/hubfs/wewear_2025/images/testimonianze/bizzotto_profile.png) **Alessandro Bizzotto**Digital Commerce Manager, Manifattura Valcismon “ SizeFlow > The integration of SizeFlow has transformed the way our customers interact with the online catalogue. The data speaks for itself: fewer returns, more confidence, more conversions. An investment that pays for itself. ![Elisabetta Olivelli](https://wewear.tech/hubfs/wewear_2025/images/testimonianze/olivelli_profile.png) **Elisabetta Olivelli**Head of E-commerce, RRD Roberto Ricci Designs “ 3D Configurator > Together with the Prisma Tech and We Wear team, we managed to develop a tool that embodies the innovative and creative spirit of HRX. Thanks to the configurator, customers can experiment with their own creativity, with no design limits. ![Ago Alberghino](https://wewear.tech/hubfs/wewear_2025/images/testimonianze/alberghino_profile.png) **Ago Alberghino**Founder, HRX Bespoke Motorsport ‹ › FAQ ## Questions about AI Studio If your question isn't listed, write to us. [Book a demo](https://wewear.tech/en/ai-studio#contatti) What does AI Studio do? AI Studio generates product imagery using AI: virtual shooting, background replacement, colour restyling and variant generation for the e-commerce catalogue. Can it fully replace a photo shoot? It depends on the category and the brand's visual standards. Many clients use AI Studio for colour variants and secondary content while keeping traditional shoots for hero products. What files do I need to provide? Existing product images and, where available, material and colour specifications. From there we generate the required variants. Can the generated images be used commercially? Yes, images produced for your catalogue are intended for the brand's commercial use. Specific terms are set out in the contract. Does AI Studio integrate with my PIM? Yes, we can set up export to PIM and DAM systems following the format and naming conventions you use. What is AI product photography? It is the production of product images with generative AI, starting from existing photos: on-model shots, background changes, colour variants and secondary content. AI Studio works from your packshots, while traditional shoots stay for hero products. What do you need from us to get started? The photos you already have: ghost or flat packshots from your catalogue, which can be uploaded in bulk. Style, model, setting and formats are chosen on the platform, and every image is reviewed before publishing. ## Let's try it on one of your products. In 30 minutes we show you the module on a garment from your catalogue, and how to measure whether it works. [Book a demo](https://wewear.tech/en/ai-studio#contatti) Contact ## Book a demo. We'll look at your catalogue in 30 minutes. Send us a link to your store. On the call you'll see the module on your own products. 1. 1You send us a couple of lines about your project 2. 2Within one working day we book the call 3. 3We show you the module on one of your products Prefer email? [info@we-wear.biz](mailto:info@we-wear.biz) ![We Wear](https://wewear.tech/hubfs/wewear_2025/images/logo_white.png) Modules for fashion brands: size recommendation, photo try-on, complete looks, shoppable images, 3D configurator and body measurement. Corso Plebisciti 15, 20129 Milan, Italy [info@we-wear.biz](mailto:info@we-wear.biz) ## Products - [SizeFlow](https://wewear.tech/en/sizeflow) - [FitFlow](https://wewear.tech/en/fitflow) - [StyleFlow](https://wewear.tech/en/styleflow) - [VisualFlow](https://wewear.tech/en/visualflow) - [AI Studio](https://wewear.tech/en/ai-studio) - [3D Configurator](https://wewear.tech/en/3d-configurator) - [ScanFlow](https://wewear.tech/en/scanflow) - [3D Body Scanner](https://wewear.tech/en/3d-body-scanner) - [AgentFlow](https://wewear.tech/en/agentflow) ## We Wear - [Customer journey](https://wewear.tech/en/customer-journey) - [Setup](https://wewear.tech/en/setup) - [Pricing](https://wewear.tech/en/pricing) - [Clients](https://wewear.tech/en#clients) - [We Wear Journal](https://wewear.tech/en/blog) - [Book a demo](https://wewear.tech/en/ai-studio#contatti) ## Free tools - [Return cost calculator](https://wewear.tech/en/blog/return-cost-calculator-sizing) - [Find the right module](https://wewear.tech/en/blog/which-we-wear-module-fits-you) © 2026 We Wear S.r.l. · VAT IT10337690969 · Prisma Tech Group [Privacy](https://wewear.tech/en/privacy-policy-sizeflow)[Cookies](https://wewear.tech/en/cookie-policy)[Terms](https://wewear.tech/en/terms-conditions)[Italiano](https://wewear.tech/it/ai-studio) ```json { "@context" : "https://schema.org", "@id" : "https://wewear.tech/#org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "IT", "addressLocality" : "Milano", "postalCode" : "20129", "streetAddress" : "Corso Plebisciti 15" }, "email" : "info@we-wear.biz", "legalName" : "We Wear S.r.l.", "logo" : "https://145879691.fs1.hubspotusercontent-eu1.net/hubfs/145879691/wewear_2025/images/logo_dark.png", "name" : "We Wear", "parentOrganization" : { "@type" : "Organization", "name" : "Prisma Tech" }, "url" : "https://wewear.tech", "vatID" : "IT10337690969" } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://wewear.tech/en", "name" : "Home", "position" : 1 }, { "@type" : "ListItem", "item" : "https://wewear.tech/en/ai-studio", "name" : "AI Studio", "position" : 2 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "SoftwareApplication", "applicationCategory" : "BusinessApplication", "description" : "AI Studio creates on-model shots, colour variants, backgrounds and short videos from the packshots you already have, without a new shoot for every variant.", "inLanguage" : "en", "name" : "AI Studio", "operatingSystem" : "Web", "publisher" : { "@id" : "https://wewear.tech/#org" }, "url" : "https://wewear.tech/en/ai-studio" } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "inLanguage" : "en", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "AI Studio generates product imagery using AI: virtual shooting, background replacement, colour restyling and variant generation for the e-commerce catalogue." }, "name" : "What does AI Studio do?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "It depends on the category and the brand's visual standards. 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