This privacy notice ("Privacy Policy") is provided pursuant to Articles 13 and 14 of Regulation (EU) 2016/679 ("GDPR") and applicable data protection laws.
This Privacy Policy applies to the WE WEAR size recommendation widget/plug-in and related services integrated on third-party e-commerce websites (the "Platform" and "Services"). It does not apply to other websites accessible via links from the Platform.
1. Data Controller
We Wear S.r.l., Corso Plebisciti 15, 20129 Milan (Italy) — Tax Code and VAT no. 10337690969.
Contact: amministrazione@we-wear.biz (privacy) — info@we-wear.biz (general).
2. Categories of Personal Data
a) Data for size recommendation
- Anthropometric indicators (height, weight, birth year/age, gender, body shape) — for fit purposes only, not for health;
- Product context and interaction data (product viewed, suggested size, algorithm version);
- Identifiers (email or partner-assigned user ID, if available), session/device ID.
b) Operational and diagnostic data
- Technical logs, device information, error reports.
c) Purchase/return events (from partners)
- Product and size purchased, order ID, return status, partner metadata.
3. Purposes and Legal Bases
- Service provision — performance of contract (Art. 6(1)(b) GDPR);
- Algorithm improvement — legitimate interest (Art. 6(1)(f)). You may object at any time;
- Security and fraud prevention — legitimate interest and/or legal obligation (Art. 6(1)(c)(f));
- Body scan / 3D Avatar (if activated) — explicit consent (Art. 6(1)(a) and 9(2)(a)), optional and revocable.
4. Data Sources (Art. 14 GDPR)
- Directly from you via the widget;
- From the e-commerce partner, who shares purchase/return events and related identifiers.
5. Mandatory Nature of Data Provision
Providing anthropometric indicators is necessary for the size recommendation. Sharing purchase/return events is for statistical purposes only — you may object without losing access to the Service.
6. Minor Users
The Service is intended for users aged ≥ 18 years. We do not knowingly collect data from minors. To report: amministrazione@we-wear.biz.
7. Security
- Role-based access controls; encryption in transit and at rest;
- Logging/monitoring and environment separation;
- Pseudonymisation for KPI analysis; Privacy by design/by default.
8. Profiling and Automated Outputs
The size recommendation is generated through automated processing. It is non-binding with no significant legal effects. You may request information on the logic or object to KPI processing (Art. 21 GDPR).
9. Data Retention
- Service data: duration of use + 14 days, then deleted or anonymised;
- Purchase/return events: same period, then anonymised/aggregated;
- Security logs: up to 6 months;
- Body scan / 3D Avatar: until consent is revoked.
10. Data Subject Rights
Access, rectification, erasure, restriction, portability, objection, consent withdrawal — free of charge. Requests: amministrazione@we-wear.biz. You also have the right to lodge a complaint with the Italian Data Protection Authority (Garante) or your local supervisory authority.
11. Recipients
- E-commerce partners; data processors (Art. 28 GDPR): hosting, IT, analytics, security; competent authorities.
12. International Transfers
Data is stored on EU/EEA servers. Any transfers outside the EU/EEA are covered by Standard Contractual Clauses or other safeguards under Arts. 46–49 GDPR. Details available at: amministrazione@we-wear.biz.
13. Cookies and Similar Technologies
The widget uses only strictly necessary session technologies. Non-essential cookies require consent via the partner's cookie banner.
14. Amendments
WeWear may update this Privacy Policy at any time with notice through the Services.
Last updated: 19/09/2025