NETCOMMThe hidden value of size recommendation: Manifattura Valcismon's talkWatch the video
We Wear / Products / FitFlow
Photo try-on

Virtual try-on on a real photo.

FitFlow shows a garment, or a complete look, on the shopper's full-length photo. It only needs the product photo and the shopper's own: no avatars and no measurements to enter.

Single item or complete lookNo appPhone and desktopEuropean servers
FitFlow: the photo of the shopper, the blazer and the try-on result

Brands using We Wear products.

CastelliSportfulKarposRRDLa SportivaAléImperial
01How it works

From photo to try-on, in four steps.

The “Try it on” button appears on the product page. It works on a single item and on the complete look suggested by StyleFlow.

FitFlow: the photo guideFitFlow: the shopper's photoFitFlow: the blazer tried on the photoFitFlow: the complete look tried on the photo

Different people, different garments.

Men and women, outerwear and shirts: the garment follows the shape of the body in the photo.

FitFlow: shirt tried on a photo
FitFlow: shirt and trousers tried on a photo
FitFlow: puffer jacket tried on a photo
FitFlow: coat tried on a photo
02What it does

Single item or complete look.

On the real photo

No generic avatar: the garment appears on the shopper's body, in their own photo.

Complete look

Several items in one try-on: blazer, shirt and trousers together.

Save and share

The image can be downloaded with a QR code or shared.

In store too

On a tablet or kiosk, to try items that are not in stock or not available in the right size.

Tailor-made

Clienteling too, in store and remotely.

For brands with stores and personal shoppers we build custom solutions that bring photo try-on into assisted selling.

01

In store

On a tablet, staff try items on the customer's photo, check sizes and stock and suggest the complete look, including pieces the store doesn't carry.

02

Remote

The personal shopper prepares a selection and sends it by chat or email, with the items already tried on the customer's photo and the size indicated.

03

With your systems

We connect the modules to the CRM and clienteling tools you already use, via API, so history and preferences stay in one place.

From the garment in the photo to the garment on.

Today, on the product page
  • The garment is only shown on a model or laid flat.
  • How it will look when worn is left to the imagination.
  • When in doubt the sale is lost, or a return follows.
With FitFlow
  • One full-length photo shows the garment being worn.
  • The complete look can be tried on too.
  • It runs in the browser, no app to download.

Working with the other modules.

When SizeFlow is on, the try-on starts from the recommended size.

The full journey

Four modules on the same blazer.

See how Giulia's size carries from the product page to the complete look and similar items.

Follow the journey
FitFlow + SizeFlow

Recommended size and photo try-on on the same page.

Size and try-on
FitFlow + StyleFlow

The look StyleFlow suggests is tried on all at once.

Look try-on
We Wear in practice

Customer stories

Fashion and sports brands using We Wear on their own sites. Each one started with a single module.

Manifattura ValcismonRRD Roberto Ricci DesignsHRX Bespoke Motorsport
Manifattura Valcismon · Castelli, Sportful, Karpos

SizeFlow on jerseys and technical kit

On the Castelli, Sportful and Karpos sites, SizeFlow recommends the size of jerseys and technical kit from height, weight, age and gender, using each garment's size chart.

SizeFlow
Read the story
RRD Roberto Ricci Designs · Menswear and womenswear

Four modules on one catalogue

SizeFlow, FitFlow, StyleFlow and VisualFlow run together on the RRD catalogue: size recommendation, photo try-on, complete looks and similar items filtered by size.

SizeFlowFitFlowStyleFlowVisualFlow
Read the story
HRX Bespoke Motorsport · Made-to-measure racing suits

Racing suits configured in 3D

With the 3D configurator the driver chooses the suit's colours, sponsors and details on the 3D model and signs off the final version before production.

3D Configurator
Read the story
What they say

Brands working with We Wear

“
SizeFlow
Thanks to We Wear, we are reducing the return rate related to size selection and improving the shopping experience for our customers on the Castelli Cycling, Sportful and Karpos Outdoor websites. A journey that combines technological innovation, data and customer focus.
Alessandro Bizzotto
Alessandro BizzottoDigital Commerce Manager, Manifattura Valcismon
“
SizeFlow
The integration of SizeFlow has transformed the way our customers interact with the online catalogue. The data speaks for itself: fewer returns, more confidence, more conversions. An investment that pays for itself.
Elisabetta Olivelli
Elisabetta OlivelliHead of E-commerce, RRD Roberto Ricci Designs
“
3D Configurator
Together with the Prisma Tech and We Wear team, we managed to develop a tool that embodies the innovative and creative spirit of HRX. Thanks to the configurator, customers can experiment with their own creativity, with no design limits.
Ago Alberghino
Ago AlberghinoFounder, HRX Bespoke Motorsport
FAQ

Questions about FitFlow

If your question isn't listed, write to us.

Book a demo
What is FitFlow?

FitFlow is We Wear's virtual try-on module: the customer uploads their own photo and the AI generates a photorealistic image of the garment worn. All it needs is two images, the product and the customer.

Does FitFlow work on mobile?

Yes. FitFlow runs in the smartphone browser with no app to install. The photo can be taken on the spot or picked from the gallery; no AR hardware is needed.

What assets are needed to activate FitFlow on my catalogue?

Your catalogue product images. Our team handles asset preparation and the initial catalogue configuration.

Can FitFlow be used alongside SizeFlow?

Yes, the modules are complementary and independent: SizeFlow answers “which size should I buy”, FitFlow shows how the garment looks worn. You can activate them separately or together.

What happens to the photo the customer uploads?

Images are processed on European servers, in line with GDPR principles, with a standard DPA available for EU brands.

How does virtual try-on work for fashion e-commerce?

With FitFlow the shopper uploads their own photo on the product page and the AI generates a photorealistic image of the garment worn by them, or of a complete outfit. It needs only the product image and the shopper's photo: no avatar, no measurements, no AR camera.

What do you need from us to get started?

Your product feed (Google Shopping, Meta or CSV) and a GTM or JS snippet on the product page, with no changes to your e-commerce code. Each try-on only needs the product image and the shopper's photo.

Let's try it on one of your products.

In 30 minutes we show you the module on a garment from your catalogue, and how to measure whether it works.

Book a demo
Contact

Book a demo. We'll look at your catalogue in 30 minutes.

Send us a link to your store. On the call you'll see the module on your own products.

  1. 1You send us a couple of lines about your project
  2. 2Within one working day we book the call
  3. 3We show you the module on one of your products

Prefer email? info@we-wear.biz