Chosen by leading brands
● Technology for fashion retail
Size recommendation, virtual try-on on the shopper's own photo, a 3D configurator and AI product photos, for fashion brands and configurable products. It integrates with a snippet, no backend work, and you measure the effect yourselves with an A/B test.
30 minutes, on one of your products. No commitment.
THE PROBLEM, IN NUMBERS
shoppers returned clothes bought online mainly because they did not fit
Deloitte, Germany 2026 ↗Market data from independent sources. These are not We Wear results: the effect on your catalogue is measured with a pilot.
Chosen by leading brands
Thanks to We Wear, we are reducing the return rate related to size selection and improving the shopping experience for our customers on the Castelli Cycling, Sportful and Karpos Outdoor websites. A journey that combines technological innovation, data and customer focus.
Together with the Prisma Tech and We Wear team, we managed to develop a tool that embodies the innovative and creative spirit of HRX. Thanks to the configurator, customers can experiment with their own creativity, with no design limits.
The integration of SizeFlow has transformed the way our customers interact with the online catalogue. The data speaks for itself: fewer returns, more confidence, more conversions. An investment that pays for itself.
PRODUCTS
Specialised tools in one platform. From size recommendation to content generation, We Wear supports brands at every stage of the commercial process.
The right size from the very first click. Precise recommendations per SKU, height, weight, age and gender. No body scan, integration with a snippet.
AI virtual try-on on photos: all it takes is the product image and the shopper's own photo, and they see the garment on themselves. Multi-garment outfits too.
Design it. Visualise it. Make it unique. Customise fabrics, colours and design with photorealistic 3D rendering in real time.
From packshot to campaign, without a new shoot for every variant. Bulk production, AI video, creative direction, all in platform.
Every garment becomes an outfit. Every outfit, a sale. AI outfits from the catalogue integrated on homepage, PDP, cart and email.
Every image becomes a portal into the catalogue. AI visual search, shoppable look, multi-product cross-category.
The body scanner that fits in your smartphone. Validated measurements, CLO3D-ready avatars, zero hardware required.
Professional body scanning booth. 12 Intel RealSense sensors, complete 3D body model in seconds.
COMPATIBILITY
A simple JS or GTM snippet. No changes to your e-commerce code, no downtime, no migration.
Shopify
WooCommerce
SAP Commerce
PrestaShop
Google Tag Manager
Can't find your platform? Contact us, we've already integrated custom stacks for enterprise brands.
WHO WE WORK WITH
The right size, the garment on the shopper's own photo, complete looks and shoppable photos.
Custom kits and garments with colours, logos and sponsors, and the right sizes for teams and companies.
Products sold in many versions, configured in 3D on the website, in showrooms, at retailers and at trade fairs.
Body measurements from the scanning booth or a smartphone, ready for CLO3D.
Colour variants and product imagery from the photos you already have, with no new shoots.
FITFLOW · VIRTUAL TRY-ON
Inspiration turns into performance: virtual try-on removes doubt about how a garment looks on. Every VTO session generates concrete data on your customers' preferences.
HOW IT WORKS
Share your product feed (Google Shopping, Meta or CSV). FitFlow integrates on every PDP via GTM or JS snippet, with no backend changes.
Upload a photo of themselves. The AI generates a realistic image of the garment, or a complete outfit, on the customer's real body in seconds.
With one click the customer adds the look to the cart, saves the try-on or shares it on social, turning every VTO into a brand activation moment.
WHY CHOOSE WE WEAR
From height, weight, age and gender the algorithm estimates the shopper's body measurements and compares them with your garments' size sheets, including sizes that are hard to standardise.
A simple GTM or JS snippet is all it takes. No changes to your e-commerce code, no downtime.
Usage data shows where shoppers hesitate, so size charts and recommendations can be reviewed and refined over time with your product team.
ABOUT US
We Wear builds technology for apparel brands: size recommendation, photo-based virtual try-on, 3D configurator, product imagery and body measurement. Since 2024 it has been part of the Prisma Tech group, which acquired a majority stake.
We work with sportswear, outdoor and fashion brands such as Sportful, Castelli, Karpos and RRD, and we follow every project directly, from catalogue review to go-live.
Read the story on MF Milano Finanza ↗● FREQUENTLY ASKED
We Wear is an Italian fashion-tech platform for apparel e-commerce. It comprises independent modules, including SizeFlow for size recommendation, FitFlow for photo-based virtual try-on, Config3D for the 3D product configurator, AI Studio for AI-generated product imagery, StyleFlow for style recommendation and VisualFlow for visual search.
For apparel, footwear and accessories brands and retailers selling online. The platform is used both by direct e-commerce operations and by companies with dealer networks, including businesses with technical or made-to-measure products.
Through a JavaScript widget added to the product page, with no backend development. It is compatible with Shopify, WooCommerce, Magento, PrestaShop and custom platforms, including headless architectures. Go-live usually takes a few weeks, including configuration.
Yes. The modules are independent: you can start with a single one, typically SizeFlow, and add others later without redoing the integration.
The infrastructure is hosted on European servers. The platform is designed around GDPR principles and we provide a standard DPA for EU brands.
We recommend measuring impact on your own catalogue with an A/B test, comparing return rate and conversion rate over the same period and the same categories. We support clients in setting the test up.
HOW TO START
We look at your catalogue, platform and goals together, and work out which module makes sense for you.
We set up the module on part of your catalogue, together with your product team.
You switch it on for part of your traffic and compare returns and conversions with an A/B test.
Pricing depends on modules and volumes: we spell it out in the first call.
CONTACT
Show us your e-commerce and we'll show you how it works on your products and how to measure the effect with an A/B test.
Chosen by
«Thanks to We Wear, we are reducing size-related returns and improving the shopping experience for our customers.»Alessandro Bizzotto, Digital Commerce Manager, Manifattura Valcismon
Reply within 24 business hours, then a 30-minute call on the day that suits you. No commitment.
Prefer email? info@we-wear.biz · We Wear S.r.l., Corso Plebisciti 15, Milan, Italy