We Work with
Loro Piana
We are pleased to announce our collaboration with Loro Piana at Viva Technology 2024 on the “Silhouette Project”: an interactive experience that leverages GenAI to create a digital representation of an individual in a Loro Piana look. This artwork embodies craftsmanship, a core value of the Maison, and demonstrates how technology can elevate the personalized customer experience to a new level.
CHALLENGES / GOALS
Prisma Tech and We Wear have collaborated with Loro Piana in the development of the "Silhouette" project: an interactive area that, thanks to AI, allows customers to visualize clothing items on their digital twin, thus revolutionizing the shopping experience for fashion brands. Loro Piana presents the "Silhouette" project: an interactive area that, through AI, enables customers to see clothing on their digital replica.
SOLUTIONS
Video scan and size recommendation technologies allow for the creation of a 3D twin with the same body measurements as the real person, thanks to tools like video scanning and parametric reconstruction, for virtual fitting and virtual try-on.
RESULTS / ACHIEVEMENT
Size recommendation technologies help reduce doubts and uncertainties associated with the purchasing process, transforming shopping into a unique experience. Moreover, experiential shopping allows fashion companies and retailers to save on costs while providing users with exactly what they need.
We Work with
La Sportiva
We are excited to announce our collaboration with La Sportiva, a leading brand in sportswear. By using video scanning tools, the company creates digital replicas of the wearers' bodies, allowing for precise fitting of garments. This innovation has minimized the need for real prototypes, cutting costs and reducing waste.
CHALLENGES / GOALS
Creare gemelli digitali dei modelli per simulare la vestibilità degli indumenti sull'avatar e migliorare il processo di sviluppo del prodotto.
SOLUTIONS
Video scan and size recommendation technologies allow the creation of a 3D twin with the same body measurements as the real person, using tools like video scanning and parametric reconstruction, for virtual fitting and virtual try-on.
RESULTS / ACHIEVEMENT
· Faster process
· Waste reduction
· More inclusivity
We Work with
Modesto Bertotto
The meeting of tradition and innovation has pushed a high-end Biella tailoring brand, a reference in the wedding attire sector, towards digitalization. Modesto Bertotto uses the WeWear 3D Configurator to enhance customer engagement through a new customer experience, where each person can personalize their dream wedding suit. The suit is displayed in a well-crafted and detailed way on a virtual mannequin that realistically simulates the final fit.
CHALLENGES / GOALS
Strengthen the formalwear offering through an app that allows you to visualize your dream dress directly from your smartphone.
SOLUTIONS
Digitization of models, accessories, and components of formalwear outfits with the 3D Configurator. Digitization with CLO starting from 2D patterns, performing fitting on a virtual mannequin, and simulating the desired pose to achieve the most realistic appearance possible. Optimization of the appearance of various fabrics and tailoring details.
RESULTS / ACHIEVEMENT
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Increased GenZ engagement
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Integrated physical and digital experience
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Drive-to-store
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Interaction in garment customization