● 06 · VISUALFLOW
The customer uploads a photo — shot on the street, seen on Instagram, found on Pinterest — and VisualFlow immediately finds the matching products in your catalogue. Every editorial content becomes shoppable.
▶ IN SHORT
The problem. The customer has a product in mind from a photo or social feed, but lacks the words to search the catalogue for it.
The answer. VisualFlow is WeWear's AI visual search module. The customer uploads an image and the platform identifies the most visually similar products in the catalogue. It is especially useful on large catalogues with many variants, where text search struggles. Activation requires the product feed with its images; visual indexing is carried out by our team during setup. The most common use case is mobile.
THE PROBLEM
62% of fashion searches start with an image, not text. Yet most e-commerce platforms only support text-based search. VisualFlow fills this gap — and turns it into revenue.
HOW IT WORKS
VisualFlow analyses the entire product catalogue with computer vision — colours, shapes, categories, materials. The visual index updates automatically with every new product.
A photo taken on the street, a social screenshot, a saved image. VisualFlow accepts any source — and in under a second identifies similar products in the catalogue.
Matching products are shown with price and direct link. Multi-product: in one photo, jacket, trousers and shoes are all recognised — all shoppable.
FEATURES
The customer uploads a photo and finds the most similar products in your catalogue — by colour, shape, style and category. Search that works without words.
Every editorial photo, campaign or UGC content becomes shoppable. Products in the image are automatically recognised and linked — no manual tagging.
In a single image, jacket, bag, shoes and glasses are all recognised — all linked to corresponding products, even across different categories.
Import content from Instagram, Pinterest or the brand's profile — every photo becomes automatically shoppable without manual team input.
VisualFlow analyses images uploaded by users and identifies emerging trends — which styles, colours and categories are being searched for most right now.
Embeddable widget on any page of the site (homepage, search, PDP). RESTful API for native integration in Shopify, Magento and custom stack.
Chosen by leading brands
● FREQUENTLY ASKED
VisualFlow is the visual search module: the customer uploads an image and the platform identifies the most visually similar products in the catalogue.
Large catalogues with many variants, where text search struggles to surface the right product — typically apparel, accessories and footwear.
The product feed with its images. Visual indexing of the catalogue is carried out by our team during setup.
Yes, and it is the most common use case: the customer takes or uploads a photo directly from their smartphone.
CONTACT
In 30 minutes we'll show you VisualFlow applied to your catalogue — bring us a URL or a product file.
