● 02 · FITFLOW · VIRTUAL TRY-ON
AI virtual try-on on the customer's real photo: all it takes is the product image and a photo of the person wearing it. Complete outfits in seconds. More confidence, fewer returns, fuller carts.
▶ IN SHORT
The problem. Catalogue photos show the garment on a model, not on the person buying it: fit remains a guess.
The answer. FitFlow is WeWear's AI virtual try-on module. The customer uploads their own photo and the AI generates a photorealistic image of the garment worn: all it takes is two images, the product and the customer. No measurements to enter, no avatar to configure. It runs in the browser, including on mobile, with no app and no camera access, and can be used alongside SizeFlow.
HOW IT WORKS
Setup via GTM or JS snippet. No changes to your e-commerce code. Live in under one business day.
Share your product feed (Google Shopping, Meta or CSV). FitFlow integrates on every PDP via GTM or JS snippet — setup in under one business day.
Upload a photo or select a preset model. The AI generates in seconds a realistic image of the garment — or a complete outfit — on the customer's real body.
With one click the customer adds the look to the cart, saves the try-on or shares it on social and WhatsApp — turning every VTO into a brand activation moment.
FEATURES
The customer uploads a photo: the AI generates in seconds a photorealistic image of the garment worn by them. No generic avatar — their real body.
Not just one product: the customer combines multiple garments in one session and sees the complete outfit in seconds. More inspiration, less hesitation.
No complex setup: all you need is the product image and the customer's photo. No measurements to enter, no avatar to configure.
Every try-on can be shared on Instagram, WhatsApp and social media. The customer becomes a brand ambassador — every VTO session is a free brand activation moment.
Insights on VTO sessions, add-to-carts, social shares, most tried products. Concrete data to optimise merchandising and communication strategy.
Fully customisable widget with brand identity: editorial backgrounds, colour palette, layout aligned with the site's design system. White-label ready.
USE CHANNELS
FitFlow is not just for e-commerce. Your sales team can use it in-store on a tablet or totem — turning every visit into a personalised clienteling experience.
Integrated on the PDP via GTM or JS snippet. The customer uploads a photo and tries on the garment — or a complete outfit — directly on the site. Live in under one business day.
Your team uses FitFlow on a tablet or totem in-store. They virtually try on garments not available in size, out-of-stock looks or new season previews — without physically setting up a fitting room.
VTO + UPSELLING
While the VTO image is being generated, the user discovers complete outfits. Immediate inspiration, zero wait — and natural upselling within the purchase flow.
The integration of FitFlow has transformed the way our customers interact with the online catalogue. The data speaks for itself: fewer returns, more confidence, more conversions. An investment that pays for itself.
Chosen by leading brands
● FREQUENTLY ASKED
FitFlow is WeWear's virtual try-on module: the customer uploads their own photo and the AI generates a photorealistic image of the garment worn. All it needs is two images — the product and the customer.
Yes. FitFlow is responsive and runs in the mobile browser with no app installation. It requires neither camera access nor dedicated AR hardware.
Product images and the garment's technical sheet. Our team handles asset preparation and the initial catalogue configuration.
Yes, the modules are complementary and independent: SizeFlow answers “which size do I take”, FitFlow shows how the garment looks worn. You can activate them separately or together.
Images are processed on European servers, in line with GDPR principles, with a standard DPA available for EU brands.
CONTACT
Show us your e-commerce and we'll give you a personalised estimate of the impact on conversions and returns.
