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● 04 · AI STUDIO

From packshot
to campaign.

In minutes, not weeks. AI Studio transforms your ghost photos into complete e-commerce shoots and video campaigns — at industrial scale, no studio, no models, no months of waiting.

AI Studio
10×
Faster than traditional production
80%
AI content production cost reduction
24h
Full collection delivery
Variants and formats

▶ IN SHORT

The problem. Every product variant needs a shoot: long lead times, fixed costs and a catalogue that struggles to keep up.

The answer. AI Studio is WeWear's module for AI-generated product imagery. It produces virtual shoots, background replacements, colour restyling and variant generation from your existing catalogue images. Many clients use it for colour variants and secondary content while keeping traditional shoots for hero products. Export to PIM and DAM systems can be configured.

Photo production
is slow, expensive and hard to scale.

A studio shoot for an entire collection costs tens of thousands of euros and takes weeks. AI Studio does it all in 24 hours, with identical quality — and repeats the work at no extra cost.

€15k+
average studio shoot cost per collection

Photographer, models, location, post-production, art direction — very high fixed costs even for a few garments.

3–6 wks.
from sample to published photo

Pre-production, shooting, retouching, approvals: time-to-market stretches while the market moves on.

×1
every variant requires a new shoot

New colour? New season? New channel? Start over. With AI Studio it takes one click.

From ghost photo
to campaign in 4 steps.

01
Upload packshots

Upload ghost or flat-lay photos from your catalogue — even in bulk. AI Studio handles hundreds of SKUs simultaneously.

02
Choose your style

Select the AI model, location, colour palette and editorial mood. Creative direction is handled directly on-platform, no briefs to send.

03
AI generates the content

Within hours, e-commerce photos, editorial images, social content and campaign-ready videos are generated. All in high resolution, ready for every channel.

04
Approve and publish

One-click review, download in the required format (JPG, WebP, MP4) and direct publishing to channels. Complete workflow with no external tools.

Everything you need
for AI production.

👤
Ghost → E-commerce shoot

From flat-lay to high-definition AI model shot. Dozens of models available, every ethnicity, age and body type — perfect for any brand and market.

Bulk production

Entire collection overnight. Upload 500 SKUs and receive 500 consistent-style shots within 24h. Cost per image drops by 90% vs traditional shooting.

🎬
Video AI campaign-ready

Not just photos: AI Studio generates short videos for social (Reels, TikTok, Stories) and digital product spots. No set, no crew, no post-production.

🎨
Creative direction in-platform

Mood board, colour palette, location and photography style — all controllable directly in AI Studio. Zero briefs to rewrite, zero agencies to involve.

Chosen by leading brands

Sportful Castelli Karpos RRD Liu Jo La Sportiva Modesto Bertotto Alè Cycling Patrizia Pepe Sease Imperial Sportful Castelli Karpos RRD Liu Jo La Sportiva Modesto Bertotto Alè Cycling Patrizia Pepe Sease Imperial

● FREQUENTLY ASKED

Frequently asked questions

What does AI Studio do?

AI Studio generates product imagery using AI: virtual shooting, background replacement, colour restyling and variant generation for the e-commerce catalogue.

Can it fully replace a photo shoot?

It depends on the category and the brand's visual standards. Many clients use AI Studio for colour variants and secondary content while keeping traditional shoots for hero products.

What files do I need to provide?

Existing product images and, where available, material and colour specifications. From there we generate the required variants.

Can the generated images be used commercially?

Yes, images produced for your catalogue are intended for the brand's commercial use. Specific terms are set out in the contract.

Does AI Studio integrate with my PIM?

Yes, we can set up export to PIM and DAM systems following the format and naming conventions you use.

CONTACT

Book a demo.
Upload a packshot, see the magic.

Bring a photo of your products and we'll show you how they become complete shoots in under 24h.