● 05 · STYLEFLOW
Every outfit, a sale. StyleFlow automatically generates complete looks from your catalogue and integrates them at every funnel touchpoint — homepage, PDP, cart, email — with 1:1 personalisation per user.
▶ IN SHORT
The problem. The customer finds the item they came for, buys it alone and leaves: nobody showed them what to pair it with.
The answer. StyleFlow is WeWear's AI style recommendation module. It suggests garments consistent with the preferences and use context indicated by the customer, building complete outfits from a single product. It connects to your product feed, so it only works with references actually in stock. Activation requires the feed and adding the widget, with no backend changes.
WHERE IT INTEGRATES
StyleFlow is not an isolated widget — it's a platform that brings AI outfits to every customer touchpoint in the catalogue. From discovery to purchase, through post-checkout.
Weekly looks and editorial outfits personalised based on the user's previous behaviour.
Below the main product: "Complete the look" with AI-matched garments — natural upselling with zero friction.
Before checkout: "Did you see everything?". AI outfit generated around cart items — last-mile conversion.
Follow-up emails with personalised outfits based on past purchases. Higher open rate, more clicks, more reorders.
FEATURES
StyleFlow analyses your entire catalogue and generates stylistically coherent and commercially optimised combinations — without manual merchandising.
Every user sees different outfits, built on their browsing behaviour, past purchases and expressed preferences. No batch, only real individualisation.
Track every outfit viewed, every click, every cart addition generated by StyleFlow. Native A/B testing to optimise the recommendation logic.
RESTful API and embed widget ready for Shopify, Magento, Salesforce Commerce and custom. GTM snippet for email and CRM touchpoints.
Your creative team can set exclusion rules, forced promotion and AI overrides. Editorial freedom without abandoning automation.
Outfit logic per market (summer/winter, local trends), interface language and multi-currency catalogue integration.
Chosen by leading brands
● FREQUENTLY ASKED
StyleFlow is the style recommendation module: it suggests garments consistent with the preferences and use context indicated by the customer, building complete outfits from a single product.
It connects to your product feed, so the engine works on references that are actually in stock.
That is the module's purpose: by proposing relevant pairings it encourages multi-item purchases within the same session. Actual impact should be measured on your own traffic, ideally with an A/B test.
Activation requires access to the product feed and adding the widget to the page. No backend changes are needed.
CONTACT
Bring your product feed and in 30 minutes we'll show you AI outfits generated from your items.
