--- title: "Fashion product page checklist: 12 points on size and fit · We Wear" description: Twelve points to check on a fashion e-commerce product page to clear doubts about size, fit, outfits and returns before the cart. image: https://wewear.tech/hubfs/wewear_2025/images/og_image.jpg --- Virtual Fitting & Size, size recommendation and virtual try-on  · [Book a demo →](https://wewear.tech/en/contact-us?hsLang=en) [![We Wear](https://wewear.tech/hubfs/wewear_2025/images/logo_white.png)](https://wewear.tech/en?hsLang=en) - Products ▾ [SizeFlow size recommendation](https://wewear.tech/en/sizeflow?hsLang=en) [FitFlow Virtual Try-On](https://wewear.tech/en/fitflow?hsLang=en) [3D Configurator Real-time customisation](https://wewear.tech/en/3d-configurator?hsLang=en) [AI Studio AI content production](https://wewear.tech/en/ai-studio?hsLang=en) [StyleFlow Automated AI outfits](https://wewear.tech/en/styleflow?hsLang=en) [VisualFlow Visual search & shop the look](https://wewear.tech/en/visualflow?hsLang=en) [ScanFlow Video body scanning](https://wewear.tech/en/scanflow?hsLang=en) [3D Body Scanner Body scanning booth](https://wewear.tech/en/3d-body-scanner?hsLang=en) - [Clients](https://wewear.tech/en/#clienti) [Book Demo](https://wewear.tech/en/contact-us?hsLang=en) [IT](https://wewear.tech/it/blog?hsLang=en)EN Products [SizeFlow](https://wewear.tech/en/sizeflow?hsLang=en) [FitFlow](https://wewear.tech/en/fitflow?hsLang=en) [3D Config.](https://wewear.tech/en/3d-configurator?hsLang=en) [AI Studio](https://wewear.tech/en/ai-studio?hsLang=en) [StyleFlow](https://wewear.tech/en/styleflow?hsLang=en) [VisualFlow](https://wewear.tech/en/visualflow?hsLang=en) [ScanFlow](https://wewear.tech/en/scanflow?hsLang=en) [3D Scanner](https://wewear.tech/en/3d-body-scanner?hsLang=en) Navigation [Clients](https://wewear.tech/en/#clienti) [Book a demo](https://wewear.tech/en/contact-us?hsLang=en) [IT](https://wewear.tech/it/blog?hsLang=en)EN [We Wear Journal](https://wewear.tech/en/blog?hsLang=en) # Fashion product page checklist: 12 points on size and fit By the We Wear team · October 18, 2026 · 3 min read **In short**A twelve-point checklist for the fashion product page: a clear size system, a text chart, a size suggestion, the fit described, photo try-on, outfits, alternatives and returns explained. Every change should be measured with an A/B test. The product page is where shoppers decide whether to buy, buy two sizes or leave. In fashion the questions left unanswered are almost always the same: which size should I take, how will it look on me, what do I wear it with, what happens if it does not fit. This checklist collects the points to check to clear those doubts before the cart. ## Size 1. **The size system is clear.** Next to the selector the system used is stated, for example "IT size", with the right units for foreign markets. 2. **The chart is text and close to the selector.** Not an image at the bottom of the page, but a chart that reads well on a phone and opens with one tap. If you do not have one yet, you can build it with the [size chart generator](https://wewear.tech/en/blog/free-size-chart-generator?hsLang=en). 3. **Body and garment measurements are separate.** They are two different pieces of information and mixing them up is one of the most frequent causes of mistakes. 4. **There is a size suggestion.** Shoppers should not have to compare their body with the chart on their own: a tool does it for them from a few data points. ## Fit 1. **The fit is described in words.** Slim, regular, relaxed: one line saying how the garment is cut and whether to take the usual size. 2. **Photos show the garment worn.** With the model's height and size stated, so shoppers have a reference. 3. **Shoppers can see the garment on themselves.** A photo-based virtual try-on lets them see the garment worn on their own image before buying. 4. **Composition and fabric are clear.** Stretch, weight and hand of the fabric change the fit as much as the size does. ## Combinations and alternatives 1. **Outfits are suggested.** A "complete the look" with consistent items helps shoppers picture the outfit. 2. **When a size is missing, there are alternatives.** Similar products available in the size they want avoid the dead end of "out of stock". ## Trust 1. **Exchanges and returns are explained near the buy button.** Timing, costs and process, in a few lines. 2. **Reviews talk about size.** If you collect reviews, ask whether the size was right and show it on the page. ## How to verify the effect Every product page change is measured with an [A/B test](https://wewear.tech/en/blog/ab-testing-fashion-ecommerce-how-to-measure?hsLang=en): some visitors see the new version and others do not, over the same period. Look at conversion rate, return rate and orders with several sizes of the same item. To estimate how much size-related returns weigh today you can use the [return cost calculator](https://wewear.tech/en/blog/return-cost-calculator-sizing?hsLang=en). ## How We Wear modules help [SizeFlow](https://wewear.tech/en/sizeflow?hsLang=en) adds the size suggestion: from height, weight, age and gender it derives body measurements with a mathematical algorithm and compares them with each garment's measurement chart. [FitFlow](https://wewear.tech/en/fitflow?hsLang=en) shows the garment on the shopper's photo. [StyleFlow](https://wewear.tech/en/styleflow?hsLang=en) proposes outfits with AI and the brand approves them from the backend. [VisualFlow](https://wewear.tech/en/visualflow?hsLang=en) suggests visually similar products from the catalogue. ## Frequently asked questions ### What is the most important point on the checklist? Taking the comparison between body and chart off the shopper: a clear chart helps, a size suggestion makes the comparison for them. ### How do I know whether the changes work? With an A/B test, looking at conversion rate, return rate and orders with several sizes of the same item. ### Do reviews help with size? Yes, if they also ask whether the size was right: they give shoppers a concrete reference. ## Want to see it on your catalogue? A 30-minute call: we show you the module on one of your products and how to measure its effect with an A/B test. [Book a demo](https://wewear.tech/en/contact-us?hsLang=en) Not sure which module to start with? [Take the three-question finder](https://wewear.tech/en/blog/which-we-wear-module-fits-you?hsLang=en) [← All guides](https://wewear.tech/en/blog?hsLang=en) We Wear Technology for fashion retail: size recommendation, virtual try-on, 3D configurator. Products [SizeFlow](https://wewear.tech/en/sizeflow?hsLang=en) [FitFlow](https://wewear.tech/en/fitflow?hsLang=en) [3D Configurator](https://wewear.tech/en/3d-configurator?hsLang=en) [AI Studio](https://wewear.tech/en/ai-studio?hsLang=en) [StyleFlow](https://wewear.tech/en/styleflow?hsLang=en) [VisualFlow](https://wewear.tech/en/visualflow?hsLang=en)[ScanFlow](https://wewear.tech/en/scanflow?hsLang=en)[3D Scanner](https://wewear.tech/en/3d-body-scanner?hsLang=en) Legal [Cookie Policy](https://wewear.tech/en/cookie-policy?hsLang=en) [Privacy Policy](https://wewear.tech/en/privacy-policy-sizeflow?hsLang=en) [Terms & Conditions](https://wewear.tech/en/terms-conditions?hsLang=en) Contact [info@we-wear.biz](mailto:info@we-wear.biz) Corso Plebisciti 15, 20129 Milan © 2026 We Wear S.r.l., VAT 10337690969 [Italiano](https://wewear.tech/?hsLang=en) [Book a free demo](https://wewear.tech/en/contact-us?hsLang=en) ```json { "@context" : "https://schema.org", "@id" : "https://wewear.tech/en/blog/fashion-product-page-checklist-size-fit#article", "@type" : "BlogPosting", "author" : { "@id" : "https://wewear.tech/#organization", "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://145879691.fs1.hubspotusercontent-eu1.net/hubfs/145879691/wewear_2025/images/logo_white.png" }, "name" : "We Wear", "url" : "https://wewear.tech/" }, "dateModified" : "2026-10-18T06:59:25Z", "datePublished" : "2026-10-18T06:48:39Z", "description" : "Twelve points to check on a fashion e-commerce product page to clear doubts about size, fit, outfits and returns before the cart.", "headline" : "Fashion product page checklist: 12 points on size and fit", "image" : "https://145879691.fs1.hubspotusercontent-eu1.net/hubfs/145879691/wewear_2025/images/og_image.jpg", "inLanguage" : "en", "isPartOf" : { "@id" : "https://wewear.tech/en/blog#blog", "@type" : "Blog", "name" : "We Wear Journal" }, "mainEntityOfPage" : "https://wewear.tech/en/blog/fashion-product-page-checklist-size-fit", "publisher" : { "@id" : "https://wewear.tech/#organization", "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://145879691.fs1.hubspotusercontent-eu1.net/hubfs/145879691/wewear_2025/images/logo_white.png" }, "name" : "We Wear", "url" : "https://wewear.tech/" } } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://wewear.tech/en", "name" : "We Wear", "position" : 1 }, { "@type" : "ListItem", "item" : "https://wewear.tech/en/blog", "name" : "We Wear Journal", "position" : 2 }, { "@type" : "ListItem", "item" : "https://wewear.tech/en/blog/fashion-product-page-checklist-size-fit", "name" : "Fashion product page checklist: 12 points on size and fit", "position" : 3 } ] } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "We Wear", "url" : "https://wewear.tech/en/blog/author/we-wear" }, "datePublished" : "2026-10-18T06:48:39.000Z", "headline" : "Fashion product page checklist: 12 points on size and fit · We Wear", "image" : [ "https://wewear.tech/hubfs/wewear_2025/images/og_image.jpg" ], "mainEntityOfPage" : { "@id" : "https://wewear.tech/en/blog/fashion-product-page-checklist-size-fit", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" } } } ``` ```json { "@context" : "https://schema.org", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Taking the comparison between body and chart off the shopper: a clear chart helps, a size suggestion makes the comparison for them." }, "name" : "What is the most important point on the checklist?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "With an A/B test, looking at conversion rate, return rate and orders with several sizes of the same item." }, "name" : "How do I know whether the changes work?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes, if they also ask whether the size was right: they give shoppers a concrete reference." }, "name" : "Do reviews help with size?" } ] } ```